OnwardClick provides a guarantee that our traffic is BOT free and Brand-Safe for a simple reason: our traffic goes through a rigorous monitoring process and is constantly filtered and optimize via well-known scoring/filtration solutions as well as internal analysis and “cleansing”. Our scoring and filtration include:
- Scoring by Forensiq, Integral AdScience (IAS) or Double Verify (DV)
- IP Limits and IP Match
- Referrer Match, Valid User Agent, JS Enabled Browsers
- CAPTCHA Sampling
- Google Analytics (to monitor and optimize PV/TOS traffic)
Also, contrary to others, we do not simply sample a small percentage of the traffic that we send you. This means that every click we send to an advertiser is actually put through one of our scoring solutions (Forensiq, IAS or Double Verified). Additionally, this scoring is set at the highest level of quality to ensure that any suspicious click, whatever its level of suspicion, will be filtered out.