Go to top
Blog
21 Jan
2018

Looking to Do B2B Lead Generation on LinkedIn? Contact Me to Run Your B-to-B LinkedIn Ad Campaigns Today

  • January 21, 2018
  • admin

This article is by Evan Weber, originally published in LinkedIn. Previously this year, LinkedIn launched LinkedIn Lead Gen Forms for Sponsored Content. Using pre-filled forms, this solution makes it easy for advertisers to collect quality leads from over 500+ million professionals, influencers, and business decision-makers on LinkedIn. However, you might want to bring on an agency like Experience Advertising, Inc.,..

21 Jan
2018

The Actual Management of Content

  • January 21, 2018
  • admin

Poorly designed content marketing campaigns can make even the most ambitious projects crumble. Marketers get so caught up in managing different tools and systems for multi-channel campaign delivery that they fail to recognize the most important part of this marketing mission: strategy.  Running a strategic content marketing campaign is essential for achieving business success. Period...

21 Jan
2018

Three New Facebook Ad Features to Boost Your ROI

  • January 21, 2018
  • admin

While planning Facebook campaigns, I noticed new features that Facebook had recently introduced. Curious, I decided to check them out… and here’s the takeaway: These features are definitely worth a try! They will help make life easier for Facebook advertisers. 1. Split-Testing Split-testing is just the same as A/B testing. Facebook tests your campaigns on..

21 Jan
2018

Does Employee Engagement Really Matter to Your Bottom Line?

  • January 21, 2018
  • admin

Employee engagement has been a big focus in recent years—and not without reason. Employers have learned, slowly but surely, that when your team members have an emotional investment in the company, they’re going to do better work. So, working to build engagement isn’t just about keeping peace or making your people happy; it has a..

21 Jan
2018

Brands to Ad Agencies: Diversify or Else

  • January 21, 2018
  • admin

The advertising industry has tried for decades with little success to shed its “Mad Men”-like reputation as a profession dominated by white men. Now, some of the world’s biggest brands are viewing that lack of diversity as a liability. In the last two months, three major brands have publicly put pressure on the agencies they work with..