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21 Jan
2018

Brands to Ad Agencies: Diversify or Else

  • January 21, 2018
  • admin

The advertising industry has tried for decades with little success to shed its “Mad Men”-like reputation as a profession dominated by white men. Now, some of the world’s biggest brands are viewing that lack of diversity as a liability. In the last two months, three major brands have publicly put pressure on the agencies they work with..

21 Jan
2018

How to Double Your Website Revenue (Without Increasing Traffic)

  • January 21, 2018
  • admin

Everyone knows the importance of search engine optimization. There are millions of pages on the web devoted to explaining the methodology necessary to increase traffic to a website. The real shame is many sites that are successful in driving traffic are failing at maximizing the revenue potential. Don’t be that guy. By applying a few simple,..

21 Jan
2018

Modern Content Marketing: A Trend Worth Following (Literally)

  • January 21, 2018
  • admin

As more and more people are wising up to the idea of researching before purchasing, the role of content as a primary marketing tool is growing. A couple of years ago, content was no more than a means to higher traffic and a “web master”‘s selling point to business owners reaching for a top spot..

21 Jan
2018

8 Psychological Insights Into the Brain That Will Improve Your Marketing

  • January 21, 2018
  • admin

The better you understand the human mind, the better you’ll be able to persuade customers to convert. And, if you think about it, marketing is really about applied psychology. Related: The Incredible Way Your Brain ‘Sees’ a Logo (Infographic) What this means is that buyers act in certain ways because they’rewired to do so. The mind’s cognitive biases,..