While planning Facebook campaigns, I noticed new features that Facebook had recently introduced. Curious, I decided to check them out… and here’s the takeaway: These features are definitely worth a try! They will help make life easier for Facebook advertisers.
Split-testing is just the same as A/B testing. Facebook tests your campaigns on the basis of the parameters you select. It also allows testing three variations, like A/B/C testing; however, you can test only one variable at a time. The system creates a different audience group and runs the campaign.
Read the full article here: http://bit.ly/2guOxYz