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21 Jan
2018

8 Psychological Insights Into the Brain That Will Improve Your Marketing

  • January 21, 2018
  • admin

The better you understand the human mind, the better you’ll be able to persuade customers to convert. And, if you think about it, marketing is really about applied psychology. Related: The Incredible Way Your Brain ‘Sees’ a Logo (Infographic) What this means is that buyers act in certain ways because they’rewired to do so. The mind’s cognitive biases,..

21 Jan
2018

7 Copywriting Tricks Based on Psychology

  • January 21, 2018
  • admin

Copywriting sometimes feels like one of those elusive skills that only the best of the best professionals truly possess. They know how and what to write to increase conversions, and seem to have a magic wand they wave over words and turn into gold. But wouldn’t it be nice if you had a few of..

21 Jan
2018

Targeting Key Audiences by Integrating Influencers into Content Assets

  • January 21, 2018
  • admin

Current Situation & Objective A cutting edge eDocument company engaged with TopRank Marketing to develop a content campaign targeting specific audiences in order to increase brand awareness. The goal of the campaign was to increase visibility of the brand as a leading alternative to Adobe products. This client sought to expand their library of content targeting..

21 Jan
2018

Data management platforms becoming marketers’ tool of choice

  • January 21, 2018
  • admin

Data management platforms (DMPs) are becoming the marketers’ tool of choice according to new research from Oracle Marketing Cloud and ExchangeWire. Their study show that DMPs are becoming an essential tool – rather than an early adopter advantage – for marketers who want to better organise, make sense of and activate their data. The research..

21 Jan
2018

Which Country Spends the Most Online? (Infographic)

  • January 21, 2018
  • admin

Residents of Hong Kong are the ecommerce champions of the world. By far. The average consumer spends $2,868 per year online shopping in Hong Kong, according to data from the German statistics firm Statista. The country next in line for the most online spending is Norway, with an average of $2,448 spent per consumer. And Israel..